About me
Hey! I'm Helia. I’ve been working as a UX designer since 2020. With a Master’s in CS/HCI, I bridge the gap between human behavior and technical execution.
I believe true empathy is built on data. I do not just design screens. I solve business problems. At Rabex, I led the end-to-end platform redesign, including the KYC experience. That work more than doubled the monthly verified user ratio by balancing user needs with strict legal constraints.
I speak the language of engineers. Because of my technical background, I design for real-world feasibility. I have experience scaling 300+ component design systems to streamline handoffs for Web and Mobile squads, ensuring that design intent survives the build.
A good design is a quiet act of respect. It’s about valuing a person’s time enough to solve the complex puzzles for them, so their experience just feels simple.
Core Competencies
Evidence-Based Research
I approach design as a science, not a guessing game. Leveraging my HCI background, I rely on data and rigorous testing to validate decisions, ensuring that we solve the right problem before writing a single line of code.
Technical Alignment
I speak the developer's language. By leveraging design systems and technical feasibility, I ensure documentation is precise and decorative trends never get in the way of a build that ships on time.
Interaction Design
I engineer the logic behind the screen. My goal is to reduce cognitive load and simplify complex workflows, treating every saved click as a quiet act of kindness toward the user.